How Entrepreneurs Get Media Attention

Speaker: Rob Felber

Group/organization: The Entrepreneurs Club of America - Cleveland

Topic: How Entrepreneurs Get Media Attention

Where: Insivia, 1900 Superior Ave, Suite 105 Cleveland

When: Thursday, June 17, 2010 at 11:30 A.M.

Registration information: Call 216-780-9417 to register

Cost: $15


Business owners and entrepreneurs strive and often crave media attention. Promoting their company comes naturally, but working with the media requires additional skills and knowledge.

Rob Felber, President of Felber & Felber Marketing (www.felberandfelber.com) will lift the veil of secrecy on working with the media. Rob will share success stories from entrepreneurs and businesses across the country as well as his success with media from Crain's to Entrepreneur Magazine and countless industry trade publications.

- Determine newsworthiness of potential stories
- Identify seven ways to interact with reporters and editors
- Distinguish the dos and don'ts of working with the media
- Explore ways to effectively coordinate marketing and public relations tactics


Whether it is a precisely planned press conference, a multi-dimensional direct marketing campaign or a broadcast approach, good creative promotions move people and brands forward. Getting the media to pay attention to your newsworthy story and marketing campaign is more than sending a press release or email. You need to effectively and creatively communicate to your prospects, clients and the media. Unfortunately, what you may consider newsworthy may not be viewed as such by the media. How can you assure your story is told correctly and prompts people to action? The answer is a coordinated public relations and marketing approach.

Want Rob to address a specific question or situation? Rob Felber has agreed to accept email questions prior to his presentation. Email RobFelber@felberandfelber.com with TECA in the subject header.